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Keli is a Finnish merino wool sportswear brand for all of you outdoor-lovers looking to replace synthetic fibers

Since we couldn’t find sportswear that would be simple, elegant and still functional, we decided it’s time we made our own.

As the material we chose merino wool, a natural fiber packed with qualities that make it ideal for sportswear. The colors came from the trails we have ridden, the northern landscape has inspired the designs.

Our production chain is kept short and transparent. Our clothes are made with care in Finland, the fabric is knitted from no-mulesing wool in Europe.

The first collection was released in December 2016.

-Timo & Sanni

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