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  • Short sleeve merino wool cycling jersey

    169,00 
  • Keli Luppo merino wool jacket

    229,00 
  • Keli x FabPatch merino wool patch

    24,90 
  • Merino wool running pants

    169,00 
  • Sale!

    Keli merino wool blend socks

    12,00 14,00 
  • Merino wool t-shirt

    79,00 
  • Long sleeve merino wool shirt

    129,00 
  • Long sleeve cycling jersey Kanerva

    189,00 
  • Merino wool sleeves

    49,00 
  • Gift certificate

    50,00 250,00 
  • Merino wool tubescarf

    33,00 
  • Sale!

    Merino wool t-shirt Apila

    75,00  60,00 

Keli is a Finnish merino wool sportswear brand for all of you outdoor-lovers looking to replace synthetic fibers

Since we couldn’t find sportswear that would be simple, elegant and still functional, we decided it’s time we made our own.

As the material we chose merino wool, a natural fiber packed with qualities that make it ideal for sportswear. The colors came from the trails we have ridden, the northern landscape has inspired the designs.

Our production chain is kept short and transparent. Our clothes are made with care in Finland, the fabric is knitted from mulesing-free wool in Europe.

The first collection was released in December 2016.

-Timo & Sanni, founders of Keli

Read the whole story!

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